Luffa dish sponge What is loofah? Loofah is a fast growing vine plant native to Asia and Egypt, belonging to the cucumber family (not a marine organism what many people think), the fruit of the loofah is quite similar to a cucumber but much more large. The inside of this fruit develops strong fibers, perfect for cleansing and exfoliation! How to use ? Before your first use, soak your loofah sponge in water for 5 minutes, it will expand and soften - be sure to rinse and hang your loofah after each use. You can gently wash your loofah every now and then in a bowl of baking soda, this will increase the life of the loofah.